SEO Basic
When your web site is designed with search optimization in mind, your site will experience increased web site traffic, a higher number of conversions, and significant ROI ( return on investment )
With Search Engine Optimization there are basically two field's of importance when Optimizing your site for the search engines ;
- On-Site Search Engine Optimization - internal influence - making sure your web site is easy to navigate and index by the search engines and all pages are relevant to content.
- Off-Site Search Engine Optimization - external influence - establishing a good presence on the search engines by promoting the qualities of your web site.
On-Site Search Engine Optimization
This is the internal influence of a web site, the easier your site is to index, the better in the eye of thesearch engines, so we check the following;
- Keywords - using unique tools we can identify practical keyword search trends
- Title - choose your title encasing keywords where possible
- Meta Tags - ensuring correct use of description, keyword tags and robotxt
- Alt Tags - getting the most out of alt tags
- Header Tags - the use of h1, h2, h3 headers on web pages
- Local Files - optimization of root folder files
- Page Content - relevancy of content to web site, keyword density and proximity
- Page Links - correct function of internal and external links
- Images - optimization of image files
A Web Site needs to function correctly to be search engine and user friendly, but using professional Web Design Services, this will have been built from the ground up with SEO in mind from the start.
Off-Site Search Engine Optimization
This is the area where the majority of an SEO Consultants work applies, the external influence of your web site in the search engine arena. On-Site Optimization dealt with the content of your site but this is not enough to satisfy the Algorithms for Search Engine Ranking such as Google employs, for effective SEO you need help from other web sites in the form of incoming links, better known as back links which should have some common ground with your own product/services.
Think of each back link as a vote for your web site, this is what Google's Page Rank system considers, in a complex way granted, but they take approximately 200 factors into consideration when rating a site.
There are many ways to get good back links and reciprocal link exchanges, we never use link farms or link-exchange programs to acquire these.
The above is the base outline from which Premier SEO Consultants utilizes its program to produce positive results for our clients optimization campaign, but in the same breath, the client needs to be aware and understand that this is an in-depth analytic process which requires time, and to view the results, a little patience and confidence before changes are registered by the search engine crawlers [spiders or bots] and implemented.
