Keyword Research

There are many good Keyword Reseach & Analysis Tools availabe today which can be used as aids when exploring keywords and key phrases.

What are keywords?

Keywords & Key phrases are the search terms used to find specific information within the search engines databases, an important aspect for your site to achieve success in Search Engine Marketing (SEM) is to ensure the relevancy and strength of keywords in relation to your Internet Marketing Business, PPC Campaign or Blog.

Keywords Research ( see Wikipedia )

Keywords and Key Phrases are what they mean, " key " + " words " or " phrase " which will probably be the most important string of words in the foundation of your SEM web site profile, get this part right and you are 50% on the way to success.

So how do we choose the right keywords to get your web site ranked well?

Firstly we create a keyword portfolio which contains relevant keywords & key phrases ranging from specific search terms to much broader phrases which form the base of what your online business has to offer.

Keywords are chosen for their relevance to the website content, so aquiring good keywords requires some individual creative thinking or preferably a team challenge to generate the best results. Invariably many CEO's will have their own individual interpretation of how they wish to have their businesses portrayed online, but step back and look at the broader picture, to achieve success its good practise to research your market place extremely well and understand the competition.

The importance of understanding your market place and the choice of keywords will make the difference within the search engine database results pages for search queries.

• Brand and Existing Brand
• Generic Keywords
• Long Tail Keywords
• Geogaphic Keywords
• Keyword Misspelling

Where should keywords be placed for the best results?

Optimization of a web site should include keywords being placed within all the elements listed below :

• URL - Included in the site URL if possible, ie. http://www.premier-seo.com.
• Title tag - Page Titles
• Metadata - Description & Keyword Tags
• Headers - <h1>,<h2>,<h3> etc. Content Headers
• Website Content - Site content paying attention to proximity, density and spamming
• Navigation links - Internal and External Links
• Image names - Assigning img name files
• Alt attributes - Alt tags
• Anchor Text - In Backlinks

 

Keyword competition can be fierce in many cases and must be taken into consideration when researching for the optimum key word / phrases, acquiring the most popular search terms may not necessarily be the best tactic as achieving good rankings will prove more difficult and costly depending on your budget.