SEO - the process of improving web pages so they rank high in search engines.
Search Engine Optimization (SEO) is about making your website more attractive to the search engines, this attraction is not based on a sites presentation online but by those elements which influence the position of a site in the search results :
- website accessibility
- site architecture
- keyword phrases
- site content
- links from other websites
A website which is search friendly, easily navigated with keyword rich content and receives numerous votes from other sites as to its link popularity will attract attention from the search engines more positively. Ranking high establishes your company's credibility and market leadership while driving more traffic to your site.
Search engine optimization is taken in a logical sequence, firstly there are two main factors in developing and implementing a good strategy, onsite seo and offsite seo.
- On-Site SEO - internal influence - making sure your website is easy to navigate and index by the search engines and all pages are relevant to content.
- Off-Site SEO - external influence - establishing a good presence on the search engines by promoting the qualities of your website.
On-Site Optimization
This is the internal influence of a web site, the easier your site is to index the better ;
- Keywords - identify practical keywords
- Title - choose your title encasing keywords where possible
- Meta Tags - ensuring correct use of description, keyword tags and robotxt
- Alt Tags - getting the most out of alt tags
- Header Tags - the use of h1, h2, h3 headers on web pages
- Local Files - optimization of root folder files
- Page Content - relevancy of content to web site, keyword density and proximity
- Page Links - correct function of internal and external links
- Images - optimization of image files
A website needs to function correctly to be search engine friendly.
Off-Site Optimization
This is the area where the majority of SEO work applies, the external influence of your web site in the search engine arena. On-Site Optimization dealt with the content of your site but this is not enough to satisfy the Algorithms for Search Engine Ranking such as Google employs, for effective SEO you need help from other websites in the form of incoming links, better known as backlinks which should have some common ground with your own product or services.
Think of each backlink as a vote for your web site, this is what Google's PageRank system considers taking approximately 200 factors into consideration.
There are many ways to get good backlinks and reciprocal link exchanges, we never use link farms or link-exchange programs to acquire these.
Premier SEO Internet Marketing Services;
- Web Site Optimization targeted towards local niche markets
- Link Building Strategies
- Web Development
- Web Site Monitoring
- Free Search Engine and Directory Submissions
- PPC - pay per click
- Blog
- Google Adwords
- SMO - social media optimization
Premier-SEO does not use or condone the use of illegal optimization techniques which can effectively remove or discredit a web site from the Search Engine Results Pages.
 |
