Search Engine Optimization
The steps we take in optimizing your website:
At Premier-SEO we follow the guidelines set out below in managing Organic Optimization Campaigns for all web sites, doing so in a systematic way allows you the client to understand the processes we take a site through, at what stage your site is in the procedure should you require further information or have a query.
1. Competitive Analysis
We first choose a list of keywords that relate to your business and see where your competitors rank as well as identifying any new competition. We can then organize a list of the top 10 web sites that appear after conducting each search and gauge the competitiveness of your online search market against each competitor.
2. Keyword Research
The most relevant and specific keyword and key phrases are selected, based on your existing analytics data, competitors meta tags and keyword discovery tools.
We can then choose the best keyword phrases relevant to the competitiveness of your search market, the ideal key phrases range from general terms to very specific words. Specific key phrases do not necessarily mean fewer conversions, the more specific the keyword, the more focused the traffic.
If your search market area is over-whelmed with businesses optimizing for your selected keywords and phrases, Premier-SEO shall conduct an intense search to select key phrases with high search volume that have been overlooked by competitors, if your competition has not taken the steps necessary in optimizing their web sites, in which case ranking for general key phrase terms comes very easily to your new web site.
3. Title and Meta Tag Optimization
One of the most important locations for placing your key phrases is within the title tags. We devise a link scale for the pages of your site, placing the more general keywords on pages with the most links up to pages using the more specific keywords.
Although Meta description tags (description found under the search results) don’t directly affect your site’s ranking on the search engine results pages, they do need to be well written with captive content to encourage people to click onto your site.
4. Keyword & Key-phrase implementation
Each page of your site must incorporate selected keywords , located in the title tags, at the correct density and proximity to achieve the most success in the search engine ranking results.
Optimization of your content by adding key phrases to your web site copy, to target your market as specifically as possible in a manner which will not hinder the style and flow of text.
5. Web site Submittal to Search Engines
Once your site is optimized, we can then organically submit to major search engines and directories. It typically takes 4 to 12 weeks before they index your site completely.
6. Link Building
Search engines calculate the importance of each web site through the number and quality of inbound links the site receives, effectively the more relevant your inbound links the better authority your site becomes for search engine rankings.
We can procure many one-way, high-quality links to your web site.
We do not use link farms or programs to acquire inbound links.
7.Site Map for Link Optimization
A well structured site map design is important to show all navigation links from one page and is a plus for search engines, we can create a site map describing link names with a brief description if this is not a part your existing web site, we develop and integrate this as a part of your SEO campaign.
8.Web site monitoring and updates
We monitor and provide you with a ranking report as to the status and progression of your web site in the search engines each month, updating and optimizing your keywords with particular attention focused on the most productive keyword phrases which are generating more positive outcomes.
